Hans Rey Announces New Partnerships with Bosch eBike Systems and Santa Cruz Bicycles

The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL). Both brands represent innovation, performance, and a strong connection to the cycling community—values that have always been important to me throughout my career. I have always highly regarded both brands and I’m more than excited to be partnering with them.

An Open Letter to the Bicycle Industry

By Hans Rey

To the leaders, builders, advocates, and riders who shape our industry,

I’m writing because I care deeply about where bicycles—and electric bicycles—are headed. We are at a crossroads. The decisions we make about language, power limits, and definitions will determine whether Class 1 e-bikes remain accepted as bicycles—or get grouped with much more powerful machines that don’t belong in the same category.

It’s time to define our language and it’s time to draw a line in the sand of when e-bikes become too powerful

Words Matter

Today, the term “e-bike” is used to describe everything from a lightweight pedal-assist mountain bike to electric mopeds and full-blown electric motorcycles. That lack of precision creates confusion—and conflict—with land managers, other trail users, parents, and lawmakers.

If we don’t define our terms, others will define them for us.

Ideally, “e-bike” would mean one thing:
A Class 1 pedal-assist bicycle with a maximum assist speed of 20 mph, no throttle, and a motor not exceeding 750 watts of peak power.

Instead, the label has expanded to cover vehicles with throttles, higher speeds, and significantly more power. That blurring of categories puts access at risk.

Clear Categories, Clear Expectations

We need distinct names for distinct machines:

  • E-bicycle (EMTB): Class 1 pedal-assist only (20 mph max assist, 750W max peak power)
  • E-moped: Throttle-equipped or faster than 20 mph or exceeding 750W, incl. Class 2&3
  • E-motorcycle: High-power electric motorcycles well beyond bicycle-level performance

Clear labeling should be mandatory. Every electric vehicle should visibly state its category, assist speed, and peak motor power. This isn’t about enforcement—it’s about clarity and accountability.

The 750-Watt Line Matters

The 750-watt peak limit is not arbitrary. It helps determine whether a vehicle is treated as a bicycle or a motorcycle—and whether it remains welcome on trails and bike paths.

Maximum peak power and nominal (or average/rated) peak power are not the same.

A bike limited to 750 watts peak never exceeds that output. A motor rated at 750 watts nominal can produce much higher bursts of power. That difference is significant.

Class 1 e-bikes gained acceptance because they behave like bicycles: pedal-assist only, no throttle, limited speed, and moderate power. If we allow power creep—higher torque, faster acceleration, motorcycle-like performance—we shouldn’t be surprised when access disapears and regulations increase.

We are already seeing warning signs. In New Jersey, a bill was already signed that will require insurance, registration, motorcycle helmets, and will restrict trail access for electric bikes. In California, lawmakers are working to reinforce the 750W peak limit to improve safety and preserve trail legality. These debates are not theoretical—they are happening now.

A Call to Responsibility

To manufacturers:
Resist the temptation to chase bigger numbers at the expense of long-term access. Short-term sales gains could lead to long-term collapse.

To media and marketers:
Use precise language—even when it’s less convenient. Help draw and defend the line that protects this category.

To riders:
Ride responsibly. Understand what’s at stake. Don’t take trail access for granted.

To advocates and trade groups:
Defend Class 1 clearly and consistently. The industry must self-regulate until the laws are defined.

In order to protect what we have we must stop asking how much power we can get away with—and start asking how much power is too much.

— Hans Rey

Maneuver Vancouver

In "Maneuver Vancouver," mountain biking icons Hans Rey, Steve Peat, and Wade Simmons embark on an exhilarating five-day journey across Vancouver, known as the birthplace of modern freeride mountain biking. Joined by local riders, Caleb Holonko and Ryder Bulfone; they explore the city on e-bikes, showcasing both famous spots and hidden gems that illustrate the contrast between urban jungle and nature. A journey from the not so well known trails at Eagle Mountain to the legendary Northshore trails, the soon the be opened Grouse Mountain Bike Park and the famous slaps in Squamish, while maneuvering through the mountains, neighbourhoods and landmarks of Vancouver. Come along for the ride and join these three legends as they explore this iconic city, with its rich past and future in mountain biking.

Gotthard Labyrinth Tour: An Epic Alpine Adventure with Hans Rey & Guido Tschugg

In September 2024, I embarked on an exhilarating alpine backcountry e-bike tour through the Disentis–Sedrun region of the Swiss Alps. With five passes, four cantons, three days, two riders, and one unforgettable journey ahead, we set out on the Gotthard Labyrinth Tour—a burgeoning multi-day mountain bike route still in development.
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